In this blog post, we will explore how to write a query that identifies customers who have made at least one purchase in every month for the last six months. This type of query is useful in analyzing customer loyalty, engagement, and purchasing frequency over time.
Problem Statement:
We need to find all customers who have made at least one purchase in each of the last six months. This requires tracking customer orders over a rolling six-month period and ensuring that there is a purchase recorded for each month.
Example Schema:
Assume we have the following table:
Orders
:OrderID
(Primary Key)CustomerID
(Foreign Key, links to customer)OrderDate
(DateTime)
SQL Query:
To solve this, we will:
- Filter orders from the last six months.
- Group the results by
CustomerID
. - Count the distinct months in which each customer has made a purchase.
- Use
HAVING
to ensure that the customer made a purchase in exactly six distinct months.
Here’s the query:
SELECT CustomerID FROM Orders WHERE OrderDate >= DATEADD(MONTH, -6, GETDATE()) -- Only consider orders in the last 6 months GROUP BY CustomerID HAVING COUNT(DISTINCT DATEPART(MONTH, OrderDate)) = 6; -- Ensure exactly 6 distinct months of purchases
Detailed Breakdown:
Filtering the Last 6 Months of Data:
- The
WHERE
clause filters the data to only include orders placed in the last six months. This is done using theDATEADD()
function, which subtracts 6 months from the current date (GETDATE()
). DATEADD(MONTH, -6, GETDATE())
dynamically adjusts to always consider the previous 6 months from the current date.
- The
Grouping by Customer:
- The
GROUP BY
clause is used to group the results byCustomerID
. This ensures that we will be able to analyze each customer's orders independently.
- The
Counting Distinct Months:
DATEPART(MONTH, OrderDate)
extracts the month part of theOrderDate
. By usingCOUNT(DISTINCT DATEPART(MONTH, OrderDate))
, we count how many distinct months the customer made purchases in.- The use of
DISTINCT
ensures that even if a customer made multiple purchases in a single month, it will only count once per month.
HAVING Clause for Exact Month Count:
- The
HAVING
clause ensures that the customer has made purchases in exactly six distinct months. If the count is 6, it means the customer made at least one purchase in every month for the last six months.
- The
Example Data:
Let’s say we have the following data in the Orders
table:
In this data:
CustomerID 101
made purchases in every month from April to September, so they qualify for the query.CustomerID 102
did not make a purchase in all months (they missed some), so they don’t qualify.CustomerID 103
also made purchases in five months but missed April, so they don't qualify.
Example Output:
After running the query, the result would look like this:
Only CustomerID 101
has made a purchase in every month for the last six months.
Key Takeaways:
- DATEADD and DATEPART Functions: The
DATEADD()
function is used to calculate a rolling time period (in this case, 6 months), and theDATEPART()
function is used to extract the month from a date for comparison. - GROUP BY and HAVING: These clauses work together to ensure that customers are grouped by their
CustomerID
, and theHAVING
clause filters the results to only include those who made a purchase in all six months. - Counting Distinct Values: The
COUNT(DISTINCT DATEPART(MONTH, OrderDate))
ensures that only distinct months are counted, avoiding multiple purchases within the same month from being double-counted.
By using these SQL techniques, we can accurately retrieve customers who have shown consistent purchasing behavior over a specific period.
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